Senior Business Analyst & BI Lead · CBAP · PMP
Turning Messy data
into measurable revenue.
Senior Business Analyst & BI Lead | CBAP · Data Science & AI – IIT Madras | PMP | SQL · Power BI · Metabase · Mixpanel | Translating Complex Data into Business Strategy.
$430K+
Revenue impact
3.5M+
Events processed
216+
Self-serve users
62%
Faster queries
/ experience
Ten years across BI, product analytics & AI integration.
SiteRecon
Business Intelligence
Feb 2023 – May 2026 · 3 yrs 4 mos
Noida, Uttar Pradesh, India
- Revenue & MRR Analytics: Built an end-to-end MRR tracking dashboard in Metabase monitoring subscription revenue across New, Expansion, Contraction, and Churn segments — enabling leadership to identify revenue leakage and take corrective action within the same reporting cycle.
- Defined and standardised MRR KPIs across product and finance teams, replacing fragmented spreadsheet reporting with a single source of truth that reduced revenue reconciliation time by ~60%.
- Customer Retention & Cohort Analysis: Designed a customer cohort retention analysis tracking 12-month retention curves by acquisition channel and plan type — surfaced a 23% retention gap in trial-converted users, directly informing the customer success playbook.
- Partnered with Product and CS teams to translate cohort insights into targeted intervention strategies, contributing to measurable improvement in Month-3 and Month-6 retention rates.
- Product Usage & Behavioural Analytics: Built a customer usage tracker in Mixpanel, monitoring feature adoption, session depth, and activity patterns — identified underutilised features and flagged at-risk accounts 30 days before churn signals appeared in billing data.
- Delivered behavioural segmentation reports to Product stakeholders, enabling prioritisation of roadmap items backed by real usage evidence rather than assumptions.
- Stakeholder & Requirements Management: Acted as the primary BA liaison between Engineering, Product, Finance, and Customer Success — translated business requirements into technical specifications, ensuring BI deliverables aligned with OKRs each quarter.
- Ran recurring requirement-gathering sessions and maintained a centralised Jira-based backlog for analytics requests, reducing ad-hoc request turnaround time by 40%.
- Tools: Metabase, Mixpanel, Power BI, SQL, Excel, Jira.
SupplyNote
Product Analyst
Sep 2021 – Dec 2022 · 1 yr 4 mos
Noida, Uttar Pradesh, India
- Product Pivot & Strategic Research: Played a key role in the pivot from an inverter management SaaS platform to a restaurant POS and billing software — conducted market research across 3 verticals, synthesised competitive intelligence, and presented findings directly to the CEO and CTO to support go/no-go decisions.
- Led requirement gathering and feature prioritisation for the restaurant POC billing module — worked cross-functionally with Product, Sales, and CS teams to define an MVP scope that reduced time-to-first-demo by ~3 weeks.
- Cohort Analysis & Retention Tracking: Owned cohort analysis across both product lines — tracked user activation, feature engagement, and 90-day retention in Mixpanel; identified a critical Day 14 drop-off that led to a targeted onboarding intervention improving retention by ~18%.
- Built weekly retention and engagement dashboards in Redash consumed by the CEO, CMO, and Product team — reduced reliance on manual Excel reports and cut reporting prep time from 2 days to under 3 hours.
- Data Migration & Infrastructure: Supported data migration from the legacy inverter management system to the new restaurant product stack.
- Assisted in standardising event tracking taxonomy in Mixpanel across both products, collaborating with engineering to ensure consistent data capture for funnel and behavioural analysis.
- Stakeholder Management & BA Delivery: Served as the analytics and requirements bridge between C-suite (CEO, CMO, CTO) and engineering — translated high-level business questions into data specifications, user stories, and acceptance criteria tracked in Jira.
- Partnered with Sales and CS teams to build churn risk scoring using Zendesk ticket patterns and Mixpanel usage data — flagged at-risk accounts 2–3 weeks ahead of renewal, supporting proactive retention outreach.
- Tools: Mixpanel, Redash, Power BI, SQL, Excel, Jira, Zendesk.
Jukebox Studio
Business Analyst & Customer Success Manager
Feb 2016 – Mar 2021 · 5 yrs 2 mos
India
- BA Practice Setup & Product Analytics Foundation: Founded and scaled the business analysis function from scratch in a 7-person team — introduced structured requirements processes, analytics frameworks, and stakeholder reporting workflows where none previously existed.
- Initiated user behaviour tracking and retention metrics from ground zero using Mixpanel — established event taxonomy, funnel definitions, and cohort baselines that gave the product team its first structured view of user engagement.
- Retention, Churn & Usage Analytics: Built and owned retention and churn tracking dashboards — identified key drop-off points in the user journey and worked with Product and CS teams to implement targeted interventions that improved 30-day retention by ~20%.
- Tracked feature usage patterns across the platform to surface underperforming modules — findings directly influenced sprint prioritisation and contributed to a leaner, more focused product roadmap.
- White-labelling & Product Pivot: Gathered and documented requirements for white-label customisation offerings — conducted stakeholder interviews with CS and Sales teams, produced BRDs and use cases that guided engineering delivery for 3+ client deployments.
- Contributed to the product pivot from BCJukebox to TheJukeboxStudio.com — analysed user feedback, competitive landscape, and usage data to validate the new positioning and define revised product requirements.
- Acquisition Support & M&A Analytics: Played an active role during the acquisition by Gaana.com (Times Internet) — supported the acquisition team with data analysis, product documentation, and KPI reporting that informed due diligence and integration planning.
- Coordinated across internal teams (CS, Sales, Finance) and the external acquisition team to consolidate product metrics, user data reports, and operational documentation — ensuring a smooth and well-evidenced handover process.
- Tools: Excel, Mixpanel, Jira.
/ certifications
Certifications
✓
Certified Business Analysis Professional™ (CBAP®)
Starweaver
✓
Data Science & AI
IIT Madras
✓
Advanced Requirements Management & Solution Evaluation
Starweaver
✓
Advanced Business Analysis: Elicitation & Analysis
Starweaver
✓
Scrum Product Owner Certification Training
Master of Project Academy
✓
Certified Scrum Master (CSM)
Master of Project Academy
✓
Certified Scrum Product Owner (CSPO)
Master of Project Academy
/ education
Education
Indian Institute of Technology, Madras
Advanced Data Science and AI
Apr 2021 – Dec 2022
University of Mysore
B.Com, Computers
Jun 2012 - Aug 2015
Nalanda College of Arts, Commerce & Science
Intermediate (10+2), Mathematics, Physics & Chemistry
Jun 2008 – May 2010
Sri Krishnaveni High School
Class 10, Sciences
May 2008
/ skills
Skills & toolkit
Requirements & Documentation
BRDFRSUse CasesProcess DocsWireframing
Data & Analytics
Data AnalysisVisualizationKPI DesignPower BITableau
AI & Automation
Generative AILLMsRAGModel Context Protocol
Testing & QA
Functional TestingTest AuthoringDefect TrackingIntegrationRegression
Project Collaboration
AgileSprint PlanningStakeholder MgmtRequirements Gathering
/ selected work
Four projects. Four bottom-line wins.
Click any card to open the live dashboard
01Jun 2023 – Present
MRR Dashboard
Siterecon.ai
Real-time MRR tracking for C-suite & finance. 500K+ monthly transactions reconciled with 99.2% accuracy.
$1.85M
MRR
72% → 89%
Forecast accuracy
$50K+/yr
Leakage prevented
SnowflakedbtAirbytePower BI
open dashboard →02Jun 2023 – Present
Cohort Retention Analysis
Siterecon.ai
Churn prevention & retention platform across 2,000+ cohorts and 5 acquisition channels.
2,000+
Cohorts analyzed
$200K+
Revenue recovered
70% → 78%
M6 retention
PythonSQLPandasPlotly
open dashboard →03Dec 2021 – Apr 2023
Customer Usage Tracker
Adcount Technologies
Product analytics for 2,500+ accounts across 50+ features. ML-driven segmentation & churn prediction.
250K+
Daily events
82%
Churn model accuracy
142%
Power user NRR
KafkaSnowflakeScikit-learnXGBoost
open dashboard →04Jun 2023 – Present
Cross-Functional Data Pipeline
Siterecon.ai
Enterprise data platform unifying 8 siloed sources via medallion architecture. Self-service for 216+ users.
5M+
Daily events
12s → 4.5s
Query latency
99.5%
Data quality
SnowflakedbtAirbyteMetabase
open dashboard →/ about
I build the analytics layer that the rest of the org actually uses.
Ten years across BI, data engineering, and product analytics — from instrumenting event pipelines to presenting forecasts to the C-suite. I care about adoption as much as architecture.
Get in touch
Available for senior BI / analytics leadership roles, with relocation.